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EmpCo, practical wording and insights from 34,529 captured statements: how to substantiate and sharpen your sustainability communication.
Latest posts
Chronological – newest post first.
Can We Still Say 'Sustainable'?
Is the word 'sustainable' now effectively off-limits? Why blanket sustainability claims are problematic under the EmpCo framework, and how companies can communicate more precisely instead.
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Greenhushing Is Not a Solution: Why Companies Should Not Stay Silent
Fearing greenwashing risk, some companies have scaled back sustainability communication entirely. Why greenhushing is often the wrong response — and what works better.
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Sustainability Labels Under the EmpCo Framework: When a Logo Becomes a Risk
Self-created sustainability seals and logos face tighter scrutiny since the new rules took effect. What certification schemes must satisfy, and what companies should watch for.
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'Climate Neutral by 2030': Why Future Promises Now Need a Plan
Net zero 2030, climate neutral by 2040: what the EmpCo framework and UWG require for claims about future environmental performance.
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What Evidence Does a Green Claim Actually Need?
Invoice, certificate, study, or carbon footprint: how companies can structure solid evidence behind their sustainability statements.
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Who Is Actually Responsible for Green Claims?
Marketing, ESG, Legal, or senior management? How companies can organise an efficient approval process for sustainability claims.
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VERDAI across industries: review claims precisely
Retail, food, buildings and finance: connect claims to matching evidence and account for additional sector-specific rules.
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Green claims in tourism: review hotels, destinations and travel
Electricity, mobility and reused partner claims: build traceable source records and matching evidence in everyday tourism work.
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Ten Green Claims — and How to Phrase Them Better
Sustainable, climate-friendly, regional: ten typical green claims from everyday practice, and how companies can turn them into more concrete, defensible statements.
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EmpCo Applies: What Companies Really Need to Change Since National Implementation Began on 27 September 2026
Since 27 September 2026, stricter national rules against greenwashing have applied, implementing the EU's EmpCo Directive (EU) 2024/825 into Germany's Act Against Unfair Competition (UWG). Here is what that actually changes for marketing and sustainability communication.
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34,529 Statements Captured: What We Have Learned About Sustainability Communication
What do 34,529 captured environmental claims reveal about greenwashing risk, rewording patterns, and sustainability communication in practice?
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'Climate Neutral' Under the EmpCo Framework: What Companies Need to Know
Climate neutral, carbon neutral, or offset: what remains permissible since the national EmpCo rules took effect? The key principles for companies.
Read the postVERDAI is an independent orientation tool. The posts do not replace legal advice.