Glossary
“CO₂ neutral” in advertising: is it still allowed?
As with “climate neutral”: if the claim rests on offsetting, it is not allowed from September 2026.
As with “climate neutral”: if the claim rests on offsetting, it is not allowed from September 2026.
High risk
Why the term is risky
- Offset-based neutrality claims are on the Directive's blacklist.
- The accounting boundary (Scope 1–3) usually stays unclear.
How to word it verifiably
- State the accounting boundaries and the reduction measures.
- Separate reduction from contributions to climate projects.
Example: before / after
Vorher
„CO₂ neutral arrival.“
Nachher
„Guests arriving by train receive a free local public transport ticket.“
Figures and evidence in the example are placeholders. Use only substantiated values.
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VERDAI is an independent orientation tool and does not replace legal advice.
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