Glossary
“climate neutral” in advertising: is it still allowed?
Claims of climate neutrality based on offsetting are not allowed under the EmpCo Directive.
Claims of climate neutrality based on offsetting are not allowed under the EmpCo Directive.
High risk
Why the term is risky
- The Directive bans claims that a product has neutral, reduced or positive climate impacts through offsetting.
- Offsetting and a company's own emission reductions are frequently mixed together.
How to word it verifiably
- Describe concrete reductions with a base year and scope.
- Communicate offsetting separately and without neutrality promises.
Example: before / after
Vorher
„A climate neutral holiday with us.“
Nachher
„We cut emissions per overnight stay by X % since 2023. Remaining emissions are supported through a climate protection project.“
Figures and evidence in the example are placeholders. Use only substantiated values.
Get your claims assessed
Start with the free relevance check or try VERDAI for 7 days.
VERDAI is an independent orientation tool and does not replace legal advice.
🍪 Cookies & privacy
We use cookies to keep VERDAI running and to improve the experience. Necessary cookies are always active. You decide about everything else.