Glossary
“biodegradable” in advertising: is it still allowed?
Only defensible with a named standard and conditions – “degradable” depends on time, temperature and place.
Only defensible with a named standard and conditions – “degradable” depends on time, temperature and place.
Only with specifics
Why the term is risky
- Without a standard the statement is unverifiable.
- Conditions (industrial composting) are usually hidden.
How to word it verifiably
- Name the test standard and the conditions.
- State what happens to the product after use.
Example: before / after
Vorher
„Biodegradable packaging.“
Nachher
„Our packaging is certified to EN 13432 and decomposes in industrial composting within 12 weeks.“
Figures and evidence in the example are placeholders. Use only substantiated values.
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