Glossary
“carbon footprint” in advertising: is it still allowed?
Usable, but only with a disclosed method, a boundary and a date.
Usable, but only with a disclosed method, a boundary and a date.
Only with specifics
Why the term is risky
- Without a methodology the figure is not comparable.
- Different boundaries produce very different results.
How to word it verifiably
- Name the standard or method used.
- State the boundary (Scope 1–3) and the reporting year.
Example: before / after
Vorher
„Our carbon footprint is excellent.“
Nachher
„Our 2025 carbon footprint (Scope 1 and 2, calculated to GHG Protocol) is X t CO₂e per overnight stay.“
Figures and evidence in the example are placeholders. Use only substantiated values.
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