Glossary
“green advertising” in advertising: is it still allowed?
An umbrella term without legal definition – what counts is the individual claim behind it.
An umbrella term without legal definition – what counts is the individual claim behind it.
Only with specifics
Why the term is risky
- “Green advertising” is not a protected or defined term.
- Risk arises from the concrete statements, not from the label.
How to word it verifiably
- Check each individual claim in the campaign.
- Document who approved which claim and on what evidence.
Example: before / after
Vorher
„We advertise our green range.“
Nachher
„The products marked in our catalogue carry the EU Ecolabel or the Blue Angel; the criteria are listed on the product page.“
Figures and evidence in the example are placeholders. Use only substantiated values.
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