Glossary
“climate-friendly” in advertising: is it still allowed?
A neutrality-adjacent claim: without a verifiable reduction path it cannot be substantiated.
A neutrality-adjacent claim: without a verifiable reduction path it cannot be substantiated.
High risk
Why the term is risky
- The term suggests a quantified climate benefit that is rarely documented.
- It blurs the line between reduction and offsetting.
How to word it verifiably
- Show measured reductions with a base year.
- State which emissions are included and which are not.
Example: before / after
Vorher
„Climate-friendly breakfast.“
Nachher
„70 % of our breakfast products come from farms within 50 km (list of suppliers available).“
Figures and evidence in the example are placeholders. Use only substantiated values.
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