Glossary
“climate-sparing” in advertising: is it still allowed?
Sounds measurable but is not: without a stated reduction, the claim stays unsubstantiated.
Sounds measurable but is not: without a stated reduction, the claim stays unsubstantiated.
High risk
Why the term is risky
- The term implies a comparison that is never shown.
- It falls under the rules on generic environmental claims.
How to word it verifiably
- Replace with the actual reduction and its base year.
- Keep offsetting out of the wording.
Example: before / after
Vorher
„Climate-sparing travel with us.“
Nachher
„Our coaches consume 7.4 l per 100 km (2025 fleet average); we publish the figure every year.“
Figures and evidence in the example are placeholders. Use only substantiated values.
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