Glossary
“eco” in advertising: is it still allowed?
Protected for food (EU organic regulation); outside that it is a generic environmental claim.
Protected for food (EU organic regulation); outside that it is a generic environmental claim.
Only with specifics
Why the term is risky
- Outside certified organic products there is usually no clear standard.
- It can be confused with the protected organic term.
How to word it verifiably
- For food only with organic certification.
- Otherwise make it concrete.
Example: before / after
Vorher
„Eco room.“
Nachher
„Our rooms use refillable dispensers and linen without daily changes.“
Figures and evidence in the example are placeholders. Use only substantiated values.
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