Glossary
“regional” in advertising: is it still allowed?
No legal definition of the radius – readers assume much shorter distances than suppliers often deliver.
No legal definition of the radius – readers assume much shorter distances than suppliers often deliver.
Only with specifics
Why the term is risky
- “Regional” has no fixed maximum distance.
- Processing steps may happen far away even if the raw material is local.
How to word it verifiably
- State the radius or the named area.
- Say which share of the assortment actually comes from there.
Example: before / after
Vorher
„Regional products.“
Nachher
„34 of our 60 main-course products come from producers within 50 km (as of September 2026).“
Figures and evidence in the example are placeholders. Use only substantiated values.
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